I’m always curious to know how other marketers are thinking. Last week eMarketer published the results of a survey asking marketers their priorities for the remainder of the year. Considering the economic climate achieving measurable ROI on marketing topped the list.
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Let’s face it, no one really wants to read your blog. Honestly, the blogosphere is saturated. At last count, Technorati was tracking over 80 million blogs. In addition to this fact, company blogs oftentimes are used more for promotional purposes rather than building an actual audience and readership. In many instances, I’ve found press releases [...]
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Things are really changing in marketing….and fast! What’s great about all the new channels available with online and interactive is that the shifts are benefiting both the customers AND the merchants that want to grow new business, keep existing customers and find new ideas to offer. The customers get relevant information served to them just [...]
Last week Google announced a behavioral marketing initiative within Adwords. This announcement has reignited some of the latent privacy concerns inherent within online behavioral marketing. The New York Times has a great article discussing the issue. Here is an excerpt:
Last month, the F.T.C. revised its suggestions for behavioral advertising rules for the industry, proposing, among [...]
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I just came across an interesting article on The Economist which talks about the social behavior of people on the social network Facebook. The findings are very interesting indeed:
The average male Facebook user with 120 friends:
Leaves comments on 7 friends’ photos, status updates, or wall
Messages or chats with 4 friends
The average female Facebook user with [...]
