I don’t need to reiterate to anyone that we are in challenging times. That market conditions are tough is not in dispute. The bigger question (or dispute), though, relates to what you’re going to do about these adverse market conditions. Last week at the monthly HSMAI luncheon hosted at Xona Resort Suites I had the [...]
To marketers one thing is clear: Consumers are not on social networks to click on banner ads. This is not entirely surprising, because there is so much to do on social networks besides passively consuming content and clicking on banner ads. It’s a very interactive place, and the main draw is connecting with others. According [...]
Online marketing comes with many legal gray areas. Recently some very important legal opinions have been rendered in an attempt to clear up confusion. Some of the most relevant issues include keyword purchases by a competitor, privacy of Google Street View images and fair use of online content. Additionally, the social networking world was ablaze [...]
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So who exactly uses Twitter? And, how do they use this free micro-blogging service? These are some of the questions answered in a recent report published by the Pew Internet & American Life Project. It is clear from this report that the use of Twitter is growing (11% of online Americans are using it), and [...]
Suzanne Vranica, Advertising Columnist at the Wall Street Journal recently spoke with MDC Partners’ Miles Nadal on where and how companies should be spending their marketing budgets in today’s down economy. Mr. Nadal provides some great tips but I especially like the part where he says companies should be focusing on programs which are measurable, [...]
Analytics is a central component of AIR’s marketing philosophy. With a powerful data management system as a backbone, it is fair to say that data analysis plays a significant role in not just gaining insights into customer behavior, but also in guiding media placement for greater ROI. In essence, when AIR marketing develops a media [...]
Continue reading about Analytics Driven Media Plans Ensure Higher ROI
Twitter is fast becoming the next big social technology. While many professional marketers continue to have a hard time understanding the value of this technology, those who have kept an open mind are beginning to realize some real-world benefits. The rapid increase in Twitter membership over the past six months is testament to the fact [...]
