WOW! We don’t have to go very far these days to see information pointing to the fact that many people and companies have fallen into the trap of fear-based decision-making. Unfortunately, it’s especially true in marketing departments around the world.
The CEOs I interview tell us that the number-one reason they are cutting their marketing budgets [...]
According to a report on eMarketer TV remains the most influential media. Online is a close third behind magazines. However, it is important to note that online, blogs and, social networks are measured separately:
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Bidding high enough on a keyword does not guarantee a high placement on a Google pay-per-click (PPC) search result. The bid price is one of many elements that are factored in when determining the display order of search results. This means simply having the budget to spend isn’t going to guarantee the traffic and/or visibility [...]
Continue reading about How Google AdWords Assigns PPC Ranking
Recently I had the pleasure of making a presentation on this topic at a sales and marketing conference. Instead of advocating the common knee-jerk response to cut spending, decrease marketing efforts and hunker down until the storm passes, I pressed a somewhat counter intuitive concept in which I have always firmly believed, a concept that [...]
Private online communities can be a powerful resource to help companies deeply engage with, and listen to, customers in ways that deliver extraordinary insights, generating phenomenal business results. One primary benefit of such communities is that they can greatly assist with research and innovation. Additionally, there are opportunities for data mining and uncovering new ideas [...]
Continue reading about Private Online Communities as Focus Groups
