We’ve been here before. We learned. When the economy turns around (and, believe it or not, it will), those who made smart choices during the downturn will come out strong and will rush to capitalize on their successful business platform. Our job is to help make those “smart choices.” And what does that mean, you [...]
Continue reading about Marketing in 2009: Where do we go from here?
Online reputation management is fast becoming an essential component of Internet marketing. There is a new study out which makes the case for online reputation management even stronger. According to a survey from 1&1 Internet, conducted by MaCorr Research, nine in 10 shoppers steer clear of e-tailers with bad reviews:
However, the online reputation of such [...]
The holiday season is a time of reflection and certainly the past year has given all of us plenty to think about. Last week, AIR Marketing held our annual holiday party, which included dishes prepared by each of our team members, our secret Santa was revealed and each of us gets a letter and a [...]
As you would expect writing and blogging styles are different among different blogs. Each blogging style is dependent on the blogger, their goals for the blog and the topics they blog about. I think it is fair to say there is not one way which is better than another. In fact the style you adopt [...]
In a recent Wall Street Journal opinion piece, professors from Babson College gave some helpful insights on using Web 2.0 tools to market products and services. It is good to see concepts AIR Marketing has been advocating introduced to the larger business community.
The professors gave the following advice to marketers seeking to use social media [...]
Anna Hrach: Copywriter
Everyone knows it’s the season for giving, and that’s why I feel awful right now.
Several of us went to help fold clothes at André House in downtown Phoenix on Saturday. For those of you who don’t know about André House, it’s a source of hope and a place for the homeless and poor who [...]
Companies within a range of industries are finding success using Social Media (Interactive Online Marketing). In fact case studies of success are emerging daily. Today, I came across three which are notable for the direct impact social media is having for the companies involved.
1. Whole Foods (Coupons on Facebook Group)
The world’s largest retailer of natural [...]
