Times are tough. Every day we hear of bleak economic news, war, terrorism and everything else that goes with problems all over the world. However, no matter how hard things may appear to be, there are still many things to be thankful for this holiday season. Despite all that is going on around us – [...]
If you’re like me, you’re past feeling sick about the bad economic news and have now gotten numb or are avoiding news sources as much as possible. In business, the daily bad news often results in marketing paralysis. While managing marketing resources is critical, knowing where to cut and where to invest is equally important.
More [...]
Continue reading about Market Segmentation is Critical In Today’s Economy
Recently in Ad Age, Liz Ross, president-Americas and global CMO, Tribal DDB Worldwide, shared that clients:
“don’t care as much as we care about what kind of agency they are working with. They are looking for a marketing partner that understands their business and their brand. A lot of the old, bigger agencies are trapped in [...]
The Fall Open AIR Forum on Interactive Online (Social Media) Marketing concluded last week. Below please find a summary for each of the three sessions. We have posted the PowerPoint slides as well as the corresponding audio files. Feel free to contact me if you have any questions on the topics covered.
Part I (September 16, [...]
A recent survey on consumer attitude toward shopping on Social Networks has uncovered some good news. It appears a considerable segment of consumers are open to shopping on social networking websites. The survey also has some valuable insights on what makes visitors want to purchase on an eCommerce website. Among the survey findings:
30% of online [...]
This past Tuesday we concluded the final segment of our three-part seminar on interactive online marketing (or social media, as many refer to it). This last presentation focused on engaging customers/prospects, using web analytics to refine strategy, and return on investment (ROI).
The intent of the seminar series was to educate marketing managers and business owners [...]
When most marketing managers think of social media (interactive online marketing), they tend to assign it to the domain of tech-savvy youngsters with ample time on their hands. The conventional wisdom in marketing circles is that new media is overrated and not worth pursuing unless you’re selling video games to 15- to 19- year-old boys. [...]
