American Advertising Federation Metro Phoenix is participating in a charity book drive for kids. AIR Marketing is supporting this effort. So, if you’re interested in donating children books aimed at kids between the ages of 5 and 10, you may do so by November 18. Mail all books to this address:
Books for Kids Foundation
C/O Capital [...]
The big challenge with online and interactive marketing is that no one knows where to start! Like a kid in a candy store, companies want to be social-savvy and be perceived as interactive-competent. They also don’t want to miss out on any opportunities to grow their business in cost effective and meaningful ways. But where [...]
Continue reading about Building a Model for Interactive Marketing
This is somewhat old news (September 2008) but I just came across it recently. Sapient, a marketing agency, conducted a survey of over 200 Chief Marketing Officer’s and nearly half indicated that were moving their business to Agencies with a greater knowledge of the digital space. Here is a list of their findings:
1. Greater knowledge [...]
Last Tuesday we held the second in a three part series on Interactive Online Media (Social Marketing). The focus this time was on developing an effective strategy before deploying the tools within interactive marketing. In the seminar I present a framework in which you can build an effective strategy. However, one area which I felt [...]
Continue reading about Re-capping Seminar: Passion, Passion and More Passion
A new study published by MarCom Ink says that 70% of B2B tech companies are not using RSS feeds within their websites to reach their target audience. A bit perplexing considering these are companies selling to technology customers. Somewhat ironic too considering the tech segment is probably the most prolific user of RSS technology.
While it [...]
Question: Should I allocate resources to set up a blog and spend some time blogging or allocate that same budget towards an effective pay-per-click (PPC) campaign?
Both blogging and PPC are good Internet Marketing techniques and can deliver great returns. However, they deliver results based on different goals and require vastly different approaches. I would like [...]
Continue reading about Should I Blog or Run a Pay per Click (PPC) Campaign?
Charlene Li, co-author of Groundswell, has often said that social networks will be like air in the future. Not in the sense that we will need it to survive, but that it will be universally available through the Internet across all websites and will feel like air - invisible, but there and certainly a very [...]
