The term “social media” can evoke a number of images in a marketers mind. It could conjure up positive images of youngsters forwarding a funny ad from your company garnering a million views or, bring to mind negative images of hordes leaving unflattering comments in an un-moderated blog post hosted at yourcompanysucks.com.
It is my opinion [...]
Technorati released its annual “State of the Blogosphere” report this week and it has some valuable insights for corporate marketing managers. I’ll post a few of the highlights here, but I highly recommend reading the full report on Technorati’s website.
The Technorati report asserts that blogs are pervasive and part of daily life. The report cites [...]
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Here is a great video demonstrating why traditional marketing is losing effectiveness. Consumers are evolving and seeking a different type of relationship. Watch:
Click here if you are unable to view the embedded video.
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An interesting question arose this morning at a meeting. Inquiring minds were curious as to where exactly social media marketing belonged in an organization? With the adoption of the new medium, this question is extremely relevant considering the multifaceted goals interactive marketing addresses for many companies. For beginners, interactive marketing can serve a PR function, [...]
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Last Tuesday, we launched our AIR Forum on Social Media. This is the first in a three part series discussing social media marketing and ways in which companies can position themselves to reap great rewards in this emerging medium.
As a follow up to the presentation, a copy of the slideshow is available below, an audio [...]
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Last week I met Philippe Cesson who has a marketing company that specifically focuses on Gen X and Gen Y. Although the conversation was on hiring and retaining people in their 20’s and 30’s, there were a lot of insights into marketing that I found interesting.
First of all, from a work orientation perspective it was [...]
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“Harness the Power of Social Marketing”
Marketing trends are easy to spot. But to discover how they apply specifically to your organization, you need to attend our Open AIR Forum, part of AIR Marketing’s free seminar series aimed at chief marketing officers and decision makers.
Engage, Energize and Enable Your Customers
Understand Social Media Tools and Technologies
Review Case [...]
