If you have customer and transaction databases, you are likely sitting on top of a wealth of potential profits. Marketing analytics provides companies the means to increase profits by leveraging customer data.
The challenge is making sense of all this information so that it is actionable. Marketing analytics translates the mountains of customer data into insights [...]
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Can I blog about anything? I mean, I enjoy blogging, so can I blog about anything? Any topic, any theme, any industry? I have been wondering about this lately as I’ve pondered corporate blogging as an effective marketing tool. The question is a really important one because it goes to the core of how productive [...]
If you love what your do for your customers, looking for new ones is a lot of fun. I was recently reminded of this when I had a conversation with a client who said…”you guys are great, your campaigns produce and if you make a mistake you own up to it.”Â
I of course, especially like [...]
Customer engagement is one of the central tenants of social media marketing. Electronic Arts and Tiger Woods just showed the world how it’s done. They posted a video in response to the popular YouTube video making fun of the “Jesus Shot”, where in the game version Tiger Woods apparently makes a shot walking on water. [...]
We all know that Google is the king of search. Hitwise reports that almost 71% of searches conducted online are on Google. That is a huge lead over Yahoo and MSN, it’s two closest competitors. While it’s always been known that Google is a great search engine, for the first time I came across some [...]
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Spanning the office to bring you the constant variety of sport! The thrill of victory… and the agony of defeat! Human drama of office competition at it’s best! This is the AIR-lympcs:
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Building a readership base for your blog is the single most challenging aspect of blogging. Setting up a blog, and defining its purpose is relatively easy compared to the task of attracting visitors. This is the nitty gritty of blogging which frustrates new bloggers the most. Before I suggest a particular method to help you [...]
Continue reading about Building Blog Readership One Comment at a Time
