OK, I know: green initiatives are everywhere you turn these days, and rightly so. Postal direct mail campaigns should be no exception. With 2½-3% of a business or consumer database going “bad” each month, three data hygiene steps should be undertaken before each mail campaign to minimize wasted resources:
Address Standardization and Correction: identifies records with [...]
There are only two more days to vote for AIR Marketing as one of the top Advertising Agencies by the Arizona Business Magazine in their Ranking Arizona edition. Thank you to everyone who has already voted, and if you haven’t yet, there’s still time.
To do so, visit the Arizona Business Magazine voting page and click [...]
Continue reading about Ranking Arizona – Voting for AIR Marketing Ends July 31st!
I had the privilege of speaking with Ken Morgan and Julie Dougherty at KFNN 1510 on the Business for Lunch segment last Friday. The topic was Online Reputation Management in the age of Social Media. Click on the play button to listen to the podcast:
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Continue reading about Online Reputation Management on KFNN 1510AM
Hitwise released data on the most trafficked social networking site in the US. I am personally quite surprised that MySpace has such a lead over Facebook considering membership on the two networks is about the same. That is why you need to understand the methodology, which is explained on their website.
Note: Hitwise is our data [...]
Continue reading about Top Social Networking Sites For June 2008
Over the years, successful sales and marketing strategies have focused on different skills. It used to be that if you were a great “salesman” you could sell anything to anybody…so your success depended on your personality and your marketing and selling skill set.
Then the shift went to the product. In the 60’s, those who had [...]
Continue reading about A Sales and Marketing Trend Towards Serving
According to a new report from Hitwise, based on data through June 28, 2008, Google is now at close to 70% market share in the US. This means that almost 7 out of 10 searches online are conducted on Google representing a 8% increase in year over year data. In the UK Google is even [...]
One of the most significant benefits of social media is that it allows companies to listen to customers in an affordable and timely manner. Focus groups are expensive and time consuming. Furthermore, the information obtained in a focus group may not always be as timely. Many of the objectives of a focus group can be [...]
Continue reading about Using RSS Readers to Listen to Your Customers
