The top strategy: don’t cut marketing budgets now.
As soon as the word “recession” spreads, hotels begin to look at advertising, marketing and public relations campaigns and budgets as the first areas to trim. This is the best time to gain market share as your competition cuts away.
In the “What do we do now?” scenario, hotels [...]
Continue reading about Keeping Market Share During a Down Economy: 10 Strategies for Hotels
The message in business used to be “Pick two: quality, speed or accuracy…and, by the way, if you pick ‘speed’ it’ll cost you.” Today the rules have changed, and so too has the cost to deliver and the way work is processed.
The expectation is what I call “transparent immediacy.” People want relevant, timely data about [...]
Continue reading about Instant, Relevant Information: The Challenge of “Transparent Immediacy”
Google AdSense Blog recently published “Five steps to optimising your AdSense performance ” on its blog. The video is produced by the AdSense Australia Optimization Team and is a very informative and useful video on how you can optimize your AdSense performance. It’s a little over 10 minutes long, but certainly worth your time:
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What a great way to start the AIR blog. Last week Frank Baselice, VP at AIR Marketing, broke the news that a campaign designed by the company had won the IABC Phoenix Copper Quill Awards in the Electronics Communication category for the “Tobacco Use: It’s a Personal Foul” campaign.
Here is Mr. Baselice’s congratulatory e-mail to [...]
Continue reading about Marketing Campaign Wins Copper Quill Awards
